which wich “Delivery, Just Not Like That”

During my first brief, which was announcing delivery across all 400+ locations, the CCO of Which Wich told us, “get weird.”

Say less.

We focused on all the weird ways we don’t deliver, and in our first month, total sales increased by 400%.

Agency: VaynerMedia

Channels: Social, Digital

Role: Concept. Copy. Tone of Voice.