The Qualcomm Snapdragon 8cx computer is an unexpected combination of crazy battery life and super powerful performance. You know what else is a crazy combination? Music Producer @mattybeats and Mixed Media Artist @blainefontana.
In a surprise collaboration live-streamed across our socials, we had these two come together, using the 8cx computer as both a tool and inspiration to make as much cool shit as they could with just one battery charge.
Agency: Swift
Role: Concept. Copy.
Fun fact: we used one of the songs created during the stream as the music for this case study video.
PREGAME
Qualcomm is all about getting the audience involved, so before we picked an unexpected collab, we had the fans help us decide.
AFTERPARTY
It wasn’t enough just to create art with battery life to spare, we also wanted to make sure our followers had a chance to tap into the creations after the event.
This custom piece of art created during the challenge was made available for download as both a mobile and desktop background.
Posts and stories were distributed by our creators leading up to the day and during the event to build momentum and fire up engagement from their audiences to ours.
