coke + nascar “Family Dinner”

NASCAR drivers have rivalries like siblings. So we created “Family Dinner”—a meal where these drivers could hash things out like real brothers or at the very least, deliver the best trash talk and wash it all down with some ice-cold Coca-Cola.

Agency: In-House @Coca-Cola

Role: Concept. Scripts. Production. Edit.

WINNER: ADDY AWARDS — GOLDx3 SILVER x2

Because of pandemic protocol, only one driver was allowed on set at a time, but thanks to a masterful edit by Hero Post, you’d never know.

Screen Shot 2021-06-13 at 11.27.27 PM.png
Screen Shot 2021-09-25 at 3.53.15 PM.png
 

Case Study:

Screen Shot 2021-06-14 at 12.08.03 AM.png
Screen Shot 2021-06-14 at 12.12.27 AM.png