g.h. cretors “The Mix”
Millennials and Gen Z love nostalgia and puns. So to promote G.H. Cretor’s “The Mix” popcorn, we brought in legendary Grammy Award Winning artist Sir Mix-a-Lot to “mix” an original song using only the sounds from G.H. Cretor’s “The Mix” popcorn. Call it the Mixception of popcorn collabs. Or don’t. Please don’t.
Agency: VaynerMedia
Role: Concepts. Strategy. Edit. Cutdowns. Copy.
“The Mix”
Sales and brand awareness went up, but the best part: 40% of our target watched the entire 90 second video.
TEASER VIDEO ADS (DIGITAL + SOCIAL)
MEETTHEMIX.COM
All our video ads drove to a landing page where people could check out every piece of “The Mix,” content, while also being able to locate stores to purchase or direct order via Amazon.
MEET THE MIX EVENT
We put together an event at the TCL Chinese Theater in Los Angeles to promote the launch of the music video, inviting influencers and music heads for their chance to meet Sir Mix A Lot and watch him make the song live.
The event resulted in over 10 million organic impressions and helped increase distribution in the Los Angeles area.
We dropped the track on soundcloud, too.
Here’s the behind the scenes cut
THE MAKING OF ‘THE MIX’
