G.H. Cretors x Sir Mix-A-Lot

G.H. Cretors has always been about creativity and popcorn.
So we asked Grammy Award Winning Producer Sir Mix-a-Lot to “mix” an original track inspired by and created entirely from G.H. Cretors “The Mix” popcorn.

The track was such a hit 40% of people who got served the ad watched the entire 104-second video.

#MeetTheMix

To bring our digital track into the real world, we threw an exclusive launch party at the TCL Chinese Theater.
This gave influencers and music press the one thing they couldn't get online: a live performance from the legend himself.
The hype didn't just drive impressions; it drove business, landing a new distributor for the brand.

2019
Agency: VaynerMedia
Title: Copywriter
Role: Copy, Strategy, Post-Production
AD: Landon Early
ACD: Ian Flannery
CD: Chris Logsdon