G.H. Cretors x Sir Mix-A-Lot

G.H. Cretors has always been about creativity and popcorn.
So we challenged a Grammy-winning legend to do the impossible:
Create an original track using only the sounds of the snack.

The result? A track so good, 40% of people watched the entire 104-second video. That’s like a year in TikTok Time.

#MeetTheMix

We put together an event at the TCL Chinese Theater in Los Angeles to promote the launch of the music video, inviting influencers and music heads for their chance to watch Sir Mix-A-Lot perform his song live and get free G.H. Cretors. The event resulted in over 10 million impressions and a new distributor.

Agency: VaynerMedia
Title: Copywriter
Role: Copy, Strategy, Post-Production
AD: Landon Early
ACD: Ian Flannery
CD: Chris Logsdon