minute maid “parenting horror stories”

Minute Maid wanted to market to Millenial parents with a first-time, full-scale social production, while also ushering in an updated brand voice and a ton more humor.

We launched during Halloween where—across the campfire—Moms and Dads told their most horrific parenting stories as they sipped Minute Maid like their lives depended on it.

All these tales are true, collected from the darkest corners of the parenting subreddits.

The scariest part? $30k for the whole production.

Agency: In-House @Coca-Cola

Role: Scripts. Production. Edit. Copy.

TRICK OR MEME

We flooded social feeds with the scariest (parent) content we could make, even creating reaction Gifs parents could re-use with their friends and family.