minute maid “parenting horror stories”

Minute Maid’s first, full-scale social production ushered in an updated brand voice and a ton more humor.

We launched during Halloween—across the campfire—where Moms and Dads told their most horrific parenting stories as they sipped Minute Maid like their lives depended on it.

All these tales are true, collected from the darkest corners of the parenting subreddits.

The scariest part? $30k for the whole production.

Agency: In-House @Coca-Cola

Role: Scripts. Production. Edit. Copy.

WINNER: ADDY AWARDS —GOLDx1 SILVER x4

TRICK OR MEME

We flooded social feeds with the scariest (parent) content we could make, even creating reaction Gifs parents could re-use with their friends and family.