Minute Maid “Parenting Horror Stories”

Minute Maid's first social campaign had to prove to parents “we get you.”
After mining the most horrifically honest stories on Reddit, we retold all the madness over a campfire with the help a local improv troupe.
Parents got a much-needed laugh, and the campaign won 5 ADDY awards. All on a $30k budget.

2019
Agency: In-House @Coca-Cola
Title: Sr Copywriter
Role: Concept, Scripts, Production (Pre+Post)
Channels: Youtube, IG, FB
AD: Catie Ivey
ECD: Alex Russell
Director: Tom Rittenhouse