bumble “Finally”
Bumble’s first global campaign embodied the collective emotion of single people everywhere with a single word:
Finally.
Agency: Special Guest
Role: Strategy. Manifesto. Concept. Scripts. Copy.
“Finally”
Special thanks to CeCe Peniston for permission to remix “Finally.”
Big Butterfly Moments
We also highlighted all the nuanced moments of dating we took for granted. From “Making Out” to “Holding Hands”—we gave all the Butterfly Moments their spotlight.
These highly curated scenes were shot exclusively on film by Ashley Armitage.
“Bumble Yellow” is Bumble’s main brand color.
We injected the many shades into our scenes.
Wardrobe, lighting and yes, even custom yellow wallpaper.
