meta “Horizon Worlds”
Meta Horizon Worlds is the gaming world that comes with the Meta Oculus headset. The brief—surprisingly—wasn’t to sell more of these headsets but was instead to reignite user engagement on the virtual platform.
We started by rebuilding our social from scratch, bringing in the authentic humor and unexpected moments only found in Meta’s Horizon Worlds.
Agency: Mutiny
Role: Scripts. Copy. Social voice. Brand playbook.
