chips ahoy! “Museum For All”

Yes, Chips Ahoy! is part of the multi-billion dollar Mondeléz brand. But they aren’t all bad. They work with charities like The Boys and Girls Club to make a difference in underserved communities. It’s all part of their mission to be “here for happy!” (Their line not mine).

In 2023, they wanted to make more of an impact. The brief: use art and a museum.

We partnered with the High Museum in Atlanta to create a special Augmented Reality experience that allowed multicultural artists—who never even get the chance to be submitted to fine art—to see their work on display on the walls inside the building themselves, inspiring them and other artists to dream big and keep painting towards the stars.

Agency: Digitas

Role: Concept.